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Better Booch

Sponsored · Exhibit 01 · Best Sellers Case

Four flavors, one case, shipped cold to your door.

Time to put on your booch suit. The Best Sellers Variety Pack is 12 cans of our most popular brews: 3x Morning Glory, 3x Ginger Boost, 3x Golden Pear, 3x Strawberry Lemonade. $43.00 a case, and shipping is free over $50.

Free shipping over $50, and on every subscription.

Best Sellers Variety Pack (12oz Can - 12 Pack)
Free Shipping Over $50 + Subscriptions

All four best sellers, one case

Best Sellers Variety Pack $43.00

BETTERBOOCH.COM

Best Sellers, shipped free over $50

Shop Now
Format
Offer on product photo
Persona
Shoppers who want to try every flavor before picking a favorite
Reason to buy
Four flavors in one case
Funnel stage
Bottom of funnel
Product
Best Sellers Variety Pack (12oz Can - 12 Pack)
Lands on
Landing page

Why it should work. Price, flavor split and free-shipping threshold sit on one photo, so the buyer sees the whole deal at once.

Tests. Whether a clear case price plus the shipping threshold closes the sale.

Better Booch

Sponsored · Exhibit 02 · Citrus Sunrise Inside

Know what is in your can before you crack it.

Citrus Sunrise starts with organic pu-erh and oolong tea, then adds organic orange peel, organic sage and organic grapefruit extract, plus our Native+ Synbiotic Blend. Twelve cans a case, 12oz each, brewed in Los Angeles.

Read the label, then taste it cold.

Citrus Sunrise (12oz Can - 12 Pack)
Read what goes in the can
  1. 1Organic Pu-Erh Tea
  2. 2Organic Oolong Tea
  3. 3Organic Orange Peel
  4. 4Organic Sage
  5. 5Organic Grapefruit Extract

BETTERBOOCH.COM

What is in Citrus Sunrise

Shop Citrus Sunrise
Format
Product photo, ingredient chips
Persona
Label readers who check ingredients before they buy a case
Reason to buy
Better taste, better for you
Funnel stage
Middle of funnel
Product
Citrus Sunrise (12oz Can - 12 Pack)
Lands on
Landing page

Why it should work. Ingredient chips give label readers a concrete reason to trust the flavor.

Tests. Whether ingredient transparency beats a flavor-only message.

Better Booch

Sponsored · Exhibit 03 · Mango Delight Menu

Mango Delight, on the menu and in your fridge.

Our Mango Delight is organic kombucha tea built on organic sencha green tea, with organic cane sugar and a synbiotic blend that includes Bacillus Coagulans SNZ 1969. Brewed and canned in downtown Los Angeles.

Mango, sencha and a cold can.

Mango Delight, line by line

Mango Delight (12oz Can - 12 Pack)

  • Organic Kombucha Tea
  • Organic Sencha Green Tea
  • Organic Cane Sugar
  • Native+ Synbiotic Blend
Mango Delight (12oz Can - 12 Pack)

BETTERBOOCH.COM

Mango Delight, 12 Pack

See the flavor
Format
Menu-card split, product photo
Persona
Green tea drinkers who want something fruitier than a plain brew
Reason to buy
Brewed in downtown Los Angeles
Funnel stage
Middle of funnel
Product
Mango Delight (12oz Can - 12 Pack)
Lands on
Landing page

Why it should work. A menu card turns a drink label into something that reads like food.

Tests. Whether a menu-style layout lifts clicks on a single flavor.

Better Booch

Sponsored · Exhibit 04 · Yuzu Ginger Zing

Bring the zing. Yuzu Ginger is waiting in the cold.

Bright yuzu and warming ginger dance with your taste buds while yerba maté brings the life force. Yuzu Ginger comes as a 12 Pack of 12oz cans, shipped in an eco-friendly recyclable cold package.

Free shipping over $50 and on every subscription.

Yuzu Ginger (12oz Can - 12 Pack)
Bring the zing!

12

cans in every Yuzu Ginger case

BETTERBOOCH.COM

Yuzu Ginger, free over $50

Order Yuzu Ginger
Format
Product hero
Persona
Ginger fans who want a bright, warming can with some lift
Reason to buy
Free shipping over $50
Funnel stage
Bottom of funnel
Product
Yuzu Ginger (12oz Can - 12 Pack)
Lands on
Landing page

Why it should work. A clean hero shot with the case count keeps the offer simple for ready buyers.

Tests. Whether a single flavor hero beats the variety pack at the bottom of the funnel.

Better Booch

Sponsored · Exhibit 05 · Three Cans Collage

Peach, pear or ginger? Pick a mood.

Morning Glory brings waves of peaches jamming with black tea. Golden Pear and Ginger Boost sit beside it in the Best Sellers Variety Pack, three cans of each, with Strawberry Lemonade making it four flavors.

All in one case. Fervently fermented.

Morning Glory

Morning Glory

Golden Pear

Golden Pear

Ginger Boost

Ginger Boost

Pick your mood, keep the case

Three of each in the Best Sellers pack

BETTERBOOCH.COM

Three best sellers, one case

Shop the pack
Format
Three-photo collage
Persona
Flavor hoppers who hate committing to one can
Reason to buy
Four flavors in one case
Funnel stage
Middle of funnel
Product
Best Sellers Variety Pack (12oz Can - 12 Pack)
Lands on
Landing page

Why it should work. Three cans side by side show the range in one glance.

Tests. Whether showing flavor range sells the variety pack better than a single can.

Better Booch

Sponsored · Exhibit 06 · Hibiscus Healer Hero

White tea, hibiscus flower and a cold can.

Hibiscus Healer is organic kombucha made with organic white tea, organic hibiscus flower, natural blueberry flavor and natural cranberry extract, with our Native+ Synbiotic Blend. Brewed and canned in downtown Los Angeles.

Hibiscus Healer. Cold, floral, ours.

Hibiscus Healer (12oz Can - 12 Pack)
Brewed in Los Angeles, CA

Hibiscus, blueberry, one cold can

BETTERBOOCH.COM

Hibiscus Healer, brewed in LA

Meet Hibiscus Healer
Format
Full-bleed photo
Persona
Floral-flavor fans who skip the sugary soda aisle
Reason to buy
Brewed in downtown Los Angeles
Funnel stage
Top of funnel
Product
Hibiscus Healer (12oz Can - 12 Pack)
Lands on
Landing page

Why it should work. A full-bleed photo with an origin seal introduces the flavor and the city together.

Tests. Whether the Los Angeles origin works as a top-of-funnel hook.

Better Booch

Sponsored · Native 01 · Fridge Notes List

Notes app, Sunday: what our fridge needs.

Morning Glory for the first coffee swap, Ginger Boost for the afternoon, Golden Pear for the weekend. The Best Sellers Variety Pack covers all of that, plus Strawberry Lemonade, in one 12 Pack of 12oz cans.

Add Best Sellers to the list.

Best Sellers Variety Pack (12oz Can - 12 Pack)

Notes

My fridge list, rewritten

  • Morning Glory, first coffee swap
  • Ginger Boost for the afternoon
  • Golden Pear for the weekend
  • Strawberry Lemonade for the sun

BETTERBOOCH.COM

The fridge list, solved

Shop Best Sellers
Format
Notes app over product photo
Persona
Planners who write a grocery list and stick to it
Reason to buy
Four flavors in one case
Funnel stage
Middle of funnel
Product
Best Sellers Variety Pack (12oz Can - 12 Pack)
Lands on
Landing page

Why it should work. A phone note reads like a person planning, not an ad.

Tests. Whether a list format makes the variety pack feel like a household staple.

Better Booch

Sponsored · Native 02 · Free Shipping Chat

Texting my roommate about the case I want.

Do you offer free shipping? Yes: free over $50 and on every subscription, so the 12 Pack of Mango Delight lands cold in an eco-friendly recyclable cold package. Better Booch ships it, you keep it refrigerated.

Free shipping over $50. Subscribers too.

Roommate

Wait, shipping is free?

Mango Delight (12oz Can - 12 Pack)

Free shipping over $50, add the Mango Delight

Subscribers get free shipping. Yay!

BETTERBOOCH.COM

Do you offer free shipping?

Order Mango Delight
Format
Message thread with photo
Persona
Online shoppers who hesitate over shipping costs
Reason to buy
Free shipping over $50
Funnel stage
Bottom of funnel
Product
Mango Delight (12oz Can - 12 Pack)
Lands on
Landing page

Why it should work. The shipping question is the last objection before checkout, so a chat answers it in a natural voice.

Tests. Whether answering the shipping question in a chat lifts checkout starts.

Better Booch

Sponsored · Native 03 · Mango or Blood Orange

Story poll: which can goes in your cart?

Blood Orange Passionfruit brings bright citrus and tropical passionfruit in perfect harmony, born from our collaboration with Besties Vegan Paradise, LA's beloved plant-based shop. Mango Delight is the other vote.

Vote with your cart.

Blood Orange Passionfruit
Mango Delight

Blood orange or mango?

Blood Orange PassionfruitMango Delight

BETTERBOOCH.COM

Blood Orange vs Mango Delight

Pick your flavor
Format
Stories poll
Persona
Fruit-forward drinkers who love a good either-or poll
Reason to buy
Better taste, better for you
Funnel stage
Top of funnel
Product
Blood Orange Passionfruit (12oz Can - 12 Pack)
Lands on
Landing page

Why it should work. A poll invites a tap and introduces two flavors with a local collaboration story.

Tests. Whether the Besties Vegan Paradise collaboration adds pull for the flavor.

Better Booch

Sponsored · Native 04 · Camera Roll Cooler

Saturday camera roll: the can that made it in.

Guava Cooler mixes organic lemongrass, organic guava flavor, organic mango flavor and makrut lime extract on a base of organic sencha green tea. It is cold, it is a 12 Pack, and it keeps showing up in the pictures.

Guava Cooler, cold from the fridge.

Guava Cooler (12oz Can - 12 Pack)
RecentsSaturday
afternoonEdit

Saturday afternoon, guava in hand

BETTERBOOCH.COM

Guava Cooler, in the roll

Shop Guava Cooler
Format
Camera-roll share
Persona
Weekend snappers who photograph what they drink
Reason to buy
Better taste, better for you
Funnel stage
Top of funnel
Product
Guava Cooler (12oz Can - 12 Pack)
Lands on
Landing page

Why it should work. A camera-roll look feels like a friend's share, which suits a cold-audience intro to guava.

Tests. Whether a casual share look beats a polished product shot for cold audiences.

Better Booch

Sponsored · Native 05 · Morning Glory Notes

My morning list, now with peaches on it.

Morning Glory is waves of peaches jamming with black tea, plus some L-theanine to help sharpen your focus. Surf into your day with it, cold, from a 12 Pack shipped in an eco-friendly recyclable cold package.

Peaches, black tea, one good start.

Claim to confirm with brand: Focus wording is the brand's own; confirm

Morning Glory (12oz Can - 12 Pack)

Notes

Waves of peaches, black tea

  • Peaches jamming with black tea
  • Plus some L-theanine
  • Cold from the fridge

BETTERBOOCH.COM

Morning Glory for busy mornings

Try Morning Glory
Format
Notes app over product photo
Persona
Morning people who want a can that fits a busy day
Reason to buy
Better taste, better for you
Funnel stage
Middle of funnel
Product
Morning Glory (12oz Can - 12 Pack)
Lands on
Landing page

Why it should work. A morning checklist ties the peach and black tea flavor to a daily routine.

Tests. Whether a morning-routine angle outperforms a pure flavor angle.

Better Booch

Sponsored · Meme 01 · Island Hopper Drake

Plain water at three p.m.? We have a better fridge plan.

Island Hopper comes as a 12 Pack of 12oz cans, like our other cases: shipped in an eco-friendly recyclable cold package. Keep it refrigerated, because booch is a drink best served cold.

Island Hopper. Serve it cold.

Water or Island Hopper?

Drake Hotline Bling meme about Better Booch

Plain water at three p.m.

Island Hopper, ice cold from the fridge

Better Booch

BETTERBOOCH.COM

Island Hopper, served cold

Shop Island Hopper
Format
Meme template, product swapped in
Persona
Desk workers tired of plain water in the afternoon
Reason to buy
Better taste, better for you
Funnel stage
Top of funnel
Product
Island Hopper (12oz Can - 12 Pack)
Lands on
Landing page

Why it should work. A familiar format makes the afternoon drink swap instantly clear.

Tests. Whether humor works for a flavor with little copy behind it.

Better Booch

Sponsored · Meme 02 · Mango Delight Glance

Your eyes just wandered to the Mango Delight.

We get it. Mango Delight is organic kombucha tea with organic sencha green tea, a synbiotic blend and naturally-occurring probiotics, brewed and canned in downtown Los Angeles. It comes in a 12 Pack of 12oz cans.

No judgment. Your usual can will understand.

Distracted by Mango Delight

Distracted Boyfriend meme about Better Booch

Mango Delight

You, mid-scroll

Your usual sugary soda

Better Booch

BETTERBOOCH.COM

Mango Delight is calling

Shop Mango Delight
Format
Meme template, product swapped in
Persona
Soda loyalists open to a fruity switch
Reason to buy
Naturally-occurring probiotics
Funnel stage
Top of funnel
Product
Mango Delight (12oz Can - 12 Pack)
Lands on
Landing page

Why it should work. The switching joke frames kombucha as a tempting alternative with no hard sell.

Tests. Whether a category-switch meme drives clicks from soda drinkers.

Better Booch

Sponsored · Meme 03 · Two Buttons Shipping

Hard choice: one case now, or a subscription?

Ginger Boost ships free over $50, and subscribers get free shipping too. Either way, your 12 Pack of 12oz cans arrives in an eco-friendly recyclable cold package. Please keep it refrigerated. Booch is best served cold.

Free shipping both ways.

One case or subscribe?

Two Buttons meme about Better Booch

Free shipping over $50

Subscribers get free shipping

Me, choosing a case of Ginger Boost

Better Booch

BETTERBOOCH.COM

Ginger Boost ships free

Order Ginger Boost
Format
Meme template, product swapped in
Persona
Shoppers deciding between one case and a subscription
Reason to buy
Free shipping over $50
Funnel stage
Bottom of funnel
Product
Ginger Boost (12oz Can - 12 Pack)
Lands on
Landing page

Why it should work. Both buttons lead to the same free shipping, so the humor removes the cost objection.

Tests. Whether a shipping meme moves bottom-funnel visitors to checkout.

Better Booch

Sponsored · Meme 04 · Four Brain Levels

Level four of cold drinks has Citrus Sunrise in it.

Citrus Sunrise is organic kombucha tea with organic orange peel, organic sage and organic grapefruit extract, plus naturally-occurring probiotics. Brewed in Los Angeles, CA and canned downtown. Twelve cans a case.

Think bigger. Drink colder.

Level four is Citrus Sunrise

Expanding Brain meme about Better Booch

Plain water

Fizzy soda

Any old kombucha

Citrus Sunrise, naturally-occurring probiotics

Better Booch

BETTERBOOCH.COM

Citrus Sunrise, level four

Shop Citrus Sunrise
Format
Meme template, product swapped in
Persona
Fridge optimizers who rank every drink they own
Reason to buy
Naturally-occurring probiotics
Funnel stage
Top of funnel
Product
Citrus Sunrise (12oz Can - 12 Pack)
Lands on
Landing page

Why it should work. The escalating format contrasts categories without naming a competitor.

Tests. Whether category contrast humor lifts top-of-funnel interest.

Better Booch

Sponsored · Meme 05 · Golden Pear Sign

Hot take on the Golden Pear table.

Over 93% of people polled choose Better Booch over other brands. Golden Pear is one of the best sellers, packed in the Best Sellers Variety Pack with Morning Glory, Ginger Boost and Strawberry Lemonade, three cans each.

Taste it, then change our mind.

Change our mind on Golden Pear

Change My Mind meme about Better Booch

Over 93% polled choose Better Booch over other brands

Better Booch

BETTERBOOCH.COM

Golden Pear, a best seller

Taste Golden Pear
Format
Meme template, product swapped in
Persona
Skeptics who trust a poll more than a slogan
Reason to buy
Over 93% polled choose us
Funnel stage
Middle of funnel
Product
Golden Pear (12oz Can - 12 Pack)
Lands on
Landing page

Why it should work. The poll stat gets a confident, playful frame that invites a taste test.

Tests. Whether a proof stat in meme form beats the stat in plain text.

Better Booch

Sponsored · Meme 06 · Best Sellers Plan

The plan: order Best Sellers, drink Best Sellers.

Fervently fermented for casual hangs and fancy fun times alike, the Best Sellers Variety Pack makes the perfect gift or intro to our flavor offerings. Inside: Morning Glory, Ginger Boost, Golden Pear and Strawberry Lemonade.

Four flavors. Twelve cans. One plan.

The master plan: all four flavors

Gru's Plan meme about Better Booch

Order the Best Sellers Variety Pack

Taste Morning Glory and Ginger Boost

Strawberry Lemonade is in here too

Strawberry Lemonade is in here too

Better Booch

BETTERBOOCH.COM

A plan for twelve cans

Start the plan
Format
Meme template, product swapped in
Persona
Gift buyers who want an easy intro to a new brand
Reason to buy
Four flavors in one case
Funnel stage
Middle of funnel
Product
Best Sellers Variety Pack (12oz Can - 12 Pack)
Lands on
Landing page

Why it should work. The repeated twist lands the fourth flavor and keeps the pack easy to remember.

Tests. Whether a gift-intro angle sells the variety pack to first-time buyers.

Better Booch

Sponsored · Meme 07 · Retailer Doge

Better Booch on the shelf near you. Probably.

Better Booch is premium small craft kombucha, brewed and canned in downtown Los Angeles, and you can find us at 5,000+ retailers nationwide. Or get the Tropical Variety Pack in a 12 Pack, shipped in a cold package.

Shelf or doorstep, keep it cold.

Found at 5,000+ retailers

Buff Doge vs. Cheems meme about Better Booch

Better Booch, found at 5,000+ retailers nationwide

A drink you have to hunt for online

Better Booch

BETTERBOOCH.COM

Find Better Booch near you

Find Better Booch
Format
Meme template, product swapped in
Persona
Shoppers who want to try it in a store first
Reason to buy
Found at 5,000+ retailers
Funnel stage
Top of funnel
Product
Tropical Variety Pack (12oz Can - 12 Pack)
Lands on
Landing page

Why it should work. Retail reach is the strongest availability fact, and a meme frames it with some humor.

Tests. Whether retail availability moves cold audiences to look for the product.

Photography and product names belong to Better Booch. Every ad lands on a page in this package. Memes use real, recognizable templates with Better Booch product photography composited in; template rights to clear before running. Hooks, personas and the texts shown inside memes and chats are proposed, not real customer quotes.